And so the story goes…whenever I’m not working my full-time job, I can be found lifting kettlebells in the basement or behind my computer designing late into the night…and at times really early in the morning. I love design and am so passionate about what I do that it’s always hard for me to turn down an opportunity, especially if it also relates to fitness, my other passion. When I was first approached to work on this project and found out it was a club swinging workout program, I was enticed and know this would be a great job to take on. The flame within was ignited and I just had to do it! Little did I know that I’d lose so much sleep and have to sacrifice many workouts and a social life to make this project happen, but in the end, it was a success and I’m so happy that all the hard work I put into it has paid off! Whenever I take on a job, I wouldn’t feel right putting in anything less than my best effort.
APRIL 11, 2014 UPDATE: The Clubz Commercial is finished, began airing nationally and has been getting awesome feedback so far! Watch for my dvd packaging, ebook cover/layout design, and calendar at the end 😀
I’ve personally been using a set of wooden 1.5lb Indian Clubs since 2008. First as a shoulder rehabilitation tool – I had suffered a broken clavicle and was immediately drawn to their benefits when I first stumbled upon them on the Oldtime Strongman Training website, and secondly as a shoulder mobility and strengthening tool as i got more into kettlebell sport and competing. Jason Dolby, who is now my GS Coach had done a workshop on them back in 2010 in Vancouver and I’ve been hooked ever since. Likewise I am looking forward to trying out the Clubz workout.
Here’s a bit of background on Indian Clubs and the Clubz Fitness Program:
Indian clubs have been around since the mid 1800s as a popular tool used by the military to develop shoulder strength, co-ordination, and increase mobility in the upper body. Popularized in the early 1900s as one of the first organized and choreographed group fitness programs, Indian club swinging had gained popularity in Europe during the 1920s and 30s. Eventually, these exercise routines, which were once reserved for only professional athletes and military that had access to more effective and modern strength training equipment, was brought to the US. Here, it was embraced by athletes, taught in gymnasiums, and in military boot camps as part of soldiers’ physical fitness routines during WWI. Indian Clubs reached their height in popularity as they became an official sport – as a gymnastics Olympic medal event in St Louis in 1904 and at the 1932 summer Olympics in Los Angeles. By the mid-century they had waned in popularity until NOW!
The Clubz Fitness program, taught by fitness expert and certified nutritionist Jason Sani brings club swinging into a modern day context by reinventing the Indian club and turning it into a mainstream HIIT training program. It is a low impact, full body workout, very effective, fun, and efficient. Take your fitness to a whole new level with this 12 DVD set complete with a pair of 2, 3, or 4lb Clubz, 15 30-minute workouts, and Clean Eatz Nutritional Guide to optimize your results. The circular motions involved in club swinging have been shown to increase shoulder stability and flexibility while the rotational movement is good for joints and helps increase grip/wrist strength. Club swinging offers many of these great benefits while working ranges of motion that are not possible with kettlebells and dumbbells. By adding weight as an extension of the body, you get torque – what we call Torsional Training. With that added weight, your body has to work harder and by working harder, you automatically get faster, better results in less time! Less is really more! The Clubz workout program will be sold worldwide, change the way you move, and get you “Addicted to Feeling Good!“
My role in this project involved providing art direction, to conceptualize and design 6 DVD covers, disc artwork, DVD menus, packaging for the 6-dvd set, logo & wordmark designs, a wall calendar detailing the 8 week workout schedule, cover/layout design for a digital Clean Eatz Nutritional Guide, and the Clubz website interface and content layout.
For more info, check out the Clubz website!