Yay! They’re finally here! This month I designed some cards for myself so I could check out Moo’s new line of Luxe Business Cards to see what all the rage was about. For those of you unfamiliar with Moo, they are a company that loves to print, specializing in business cards, stickers, labels, postcards, greeting cards, as well as their own line of accessories.
You can tell that Moo takes great pride in their work as their products are always nicely presented and packaged, which certainly helps add to the wow factor and value to anything you receive from them in the mail. I personally think they’ve done a great job on their branding and packaging. It’s very clean clever, and witty. Of course being a designer, I tend to notice and appreciate all these small touches and attention to detail. Love it!
Inside the main box is a nice sturdy white box housing the cards. It had the Moo website and logo foil stamped on it, with a ribbon and plastic wax seal wrapped around it. This really makes unboxing the cards a nice experience in itself.
Triple the thickness & weight of ordinary cards at a thick 32pt, Moo Luxe cards feature Mohawk Superfine paper on the outside and a layer of black sandwiched in between (other choices include red, blue, or white). Moo calls this technology Quadplex, which compresses four layers of Mohawk Superfine paper together, including your choice of color in the center, creating an eye catching streak running through the fabric of every card. Definitely adding to the premium feel.
Moo’s Printfinity feature allows you to print as many different images on the back as you want, so I opted for 6 different backs featuring photos taken in NYC, Japan, Vancouver, Paris, Toronto, and Me, each one with an element of orange and branding.
An obvious limitation of CMYK digital printing workflow is that you won’t get the same brightness, sharpness, and accuracy of an offset printing press. For instance, it would be impossible for bright Pantone colours like my Pantone 021 orange logo to be replicated (sadly). I also found that my photos turned out a bit dark when printed so, if you’ve got photos in your design, I’d suggest lightening them a bit to compensate for the darkness. Other than that, I’m very happy with how my cards turned out. They look great, have a nice thick feel to them and have been a great conversation starter among clients.
As a side note, Moo also has excellent customer satisfaction policies. I told them about the imperfections with the printing of my cards and they reprinted another batch of them for FREE! All I had to do was adjust my artwork accordingly and resend the files in.
** July 25, 2102 UPDATE **
If you’d like to get some cards, stickers, or postcards printed for yourself, check out Moo’s lineup of products here (You also get 10% off your first order of cards because you’re special!):