The Fight Academy is a new up and coming online Canadian distributor of traditional Thai training equipment brands for boxing, MMA, and Muay Thai. Their target audience consists of fight clubs within Canada and the US as well as individuals who desire authentic high quality equipment that is not offered at your typical sports big box stores and local clubs. Their mission statement is to “provide and ship reputable, traditional Thai brands of training equipment to our customers at affordable pricing”
With that in mind, the identity design is clean, simple, professional, and in keeping with the look and feel of a fight brand without being overly gritty. The overall look gives the company a credible, reputable, reserved type of coolness feel.
After many thoughts and variations, these are the final logo designs which will be applied to packaging, stationery, photos, advertising, and if all goes well, their own line of equipment and tshirts. Stickers were also designed for use in packaging and giveaways for advertising.